Legal

Privacy Policy

Shardfall

Last updated: 24 August 2026

1. Who we are

Shardfall is operated by HIT CORP Ltd ("HIT CORP", "we", "us" or "our"), a company registered in England and Wales.

HIT CORP Ltd

7 Bell Yard

London WC2A 2JR

United Kingdom

Company number: 15146088

Email: contact@hitai.pro

HIT CORP Ltd acquired certain technology, software and intellectual property assets relating to Shardfall from Quell Tech Ltd. HIT CORP Ltd now operates Shardfall and is responsible for the processing of personal data described in this Privacy Policy.

We have tried to make this Privacy Policy clear and easy to understand. If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at contact@hitai.pro.

2. Who does this Privacy Policy apply to?

This Privacy Policy applies to users of the Shardfall software, application and related services.

It explains:

what information we may collect about you;
how and why we use that information;
who we may share information with;
how long we retain information;
how we protect information when it is transferred internationally; and
your rights in relation to your personal data.

If you have any questions or concerns about this Privacy Policy, or wish to exercise your data protection rights, please contact us at contact@hitai.pro.

3. What data do we collect?

When you use Shardfall, we may collect and process the following categories of information.

3.1 Analytics and in-app activity

We may collect information about how you use Shardfall through analytics technologies. This may include:

device country and language;
device type;
session start, duration and end times;
time and date of game downloads and game events;
game progression data, including scores, gear levels and world levels;
profile workout data, including workout history and estimated calorie-burn data;
game events relating to specific elements of game usage and workout sessions, such as completion of a game level, completion of a tutorial or selection of a particular game mode;
device manufacturer and model;
operating system;
device settings such as screen resolution; and
game settings such as graphics quality.

Where analytics information is anonymised so that it can no longer reasonably be associated with an identifiable individual, it is no longer treated as personal data under applicable data protection law.

Any calorie-burn information displayed by Shardfall is an estimate generated by the software and is not information obtained from a medical device. Shardfall is not intended to provide medical advice.

3.2 Information you provide when contacting us

If you contact us for customer support or otherwise communicate with us, we may collect information you provide, including:

your name;
your email address;
your social media handle or username;
the content of your communication; and
information reasonably required to investigate and respond to your request.

4. How do we use your data?

4.1 To provide and operate Shardfall

We may process information where necessary to operate Shardfall, provide its functionality and deliver the services you request.

4.2 To respond to support requests

When you contact us by email, through a support service, social media or another communication channel, we may process your contact information and the contents of your request. We do this because it is in our legitimate interests to provide customer support, investigate technical issues and respond properly to users.

4.3 To understand how Shardfall is used

We may process analytics information to understand how users interact with Shardfall. This may include creating aggregated reports about game activity, workout sessions, feature usage, game progression and technical performance. We process this information where necessary for our legitimate interests in understanding and improving Shardfall.

4.4 To improve Shardfall

We may use analytics and technical information to ensure Shardfall functions properly, identify and fix bugs, improve game performance and stability, understand which features are used, improve gameplay and user experience, and develop and evaluate new features. We process this information where necessary for our legitimate interests in maintaining and improving Shardfall.

4.5 To communicate with users

Where permitted by applicable law, we may use appropriate contact information to communicate with users about Shardfall, including important service information, updates, new functionality or other relevant information. Where consent is required for marketing communications, we will obtain that consent and you may withdraw it at any time.

4.6 Corporate transactions

If HIT CORP Ltd or relevant assets relating to Shardfall are involved in a merger, acquisition, financing, restructuring, sale or transfer, information relating to Shardfall users may be disclosed or transferred as part of that transaction where permitted by law. We process information for this purpose where necessary for our legitimate interests in operating, financing, restructuring or transferring our business or assets.

5. Who do we share your data with?

We do not sell your personal data.

We may disclose information to the following categories of recipients where reasonably necessary.

Service providers, suppliers and subcontractors

We may use third parties to provide services required to operate Shardfall, such as hosting, infrastructure, analytics, technical support and other technology services. These providers may process personal data on our behalf only where necessary to provide their services and subject to appropriate contractual and data protection obligations.

Professional advisers

Where necessary, we may disclose information to professional advisers such as lawyers, accountants, auditors, insurers or other professional service providers.

Regulators, authorities and law-enforcement agencies

We may disclose personal data where required to comply with a legal obligation, court order or lawful request from a regulator, government authority or law-enforcement agency. We may also disclose information where reasonably necessary to protect the rights, property or safety of HIT CORP Ltd, our users or others, or to prevent fraud, abuse or other unlawful activity.

Buyers or investors

If HIT CORP Ltd is involved in a merger, acquisition, financing, restructuring or sale of all or part of its business or assets, relevant information may be disclosed to prospective or actual buyers, investors and their professional advisers, subject to appropriate confidentiality and data protection safeguards.

6. Where do we store and process your data?

We may use third-party service providers whose servers and operations are located in the United Kingdom, European Economic Area ("EEA") or other countries. This means that personal data may sometimes be transferred outside the United Kingdom or EEA.

Where personal data is transferred to a country that is not recognised as providing an adequate level of data protection, we will use appropriate safeguards as required by applicable data protection law. These safeguards may include applicable Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or another legally recognised transfer mechanism.

You can contact us at contact@hitai.pro if you would like further information about the safeguards applicable to international transfers of your personal data.

7. How long do we keep your data?

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting requirements.

Contact and support information may be retained for up to six years after your last support interaction, where this is reasonably necessary for record-keeping, legal or regulatory purposes.

Analytics information that has been irreversibly anonymised so that it can no longer be associated with an identifiable individual may be retained and used indefinitely, including for statistical analysis and improvement of Shardfall.

Retention periods may vary where we are required by law to retain particular information for a longer or shorter period.

8. Your data protection rights

Depending on where you live and the applicable data protection law, you may have the right to:

request access to the personal data we hold about you;
request correction of inaccurate or incomplete personal data;
request deletion of your personal data;
request restriction of the processing of your personal data;
request transfer of your personal data to you or another organisation where applicable;
object to certain processing of your personal data;
withdraw consent where processing is based on your consent; and
lodge a complaint with a relevant data protection supervisory authority.

These rights are subject to certain legal conditions and exemptions.

To exercise any of these rights, contact us at contact@hitai.pro. We may need to verify your identity before completing your request.

9. How do I request deletion of my data?

You may request deletion of personal data associated with you by contacting contact@hitai.pro.

Please provide enough information for us to identify the relevant data and process your request. We will delete eligible personal data in accordance with applicable data protection law.

In some circumstances, we may need to retain certain information even after receiving a deletion request, for example where retention is necessary to comply with a legal or regulatory obligation, establish or defend legal claims, prevent fraud or exercise another lawful basis for retaining the information. If we cannot delete certain information, we will explain the reason where required by law.

10. How do I make another data request?

To request access to, correction of, transfer of, restriction of processing of, or deletion of your personal data, or to withdraw consent or object to how your personal data is being used, please contact us at:

contact@hitai.pro

11. Marketing communications

Where we send marketing communications and applicable law requires your consent, you may withdraw your consent at any time. You can do this by using the unsubscribe option included in the relevant communication, where available, or by contacting us at contact@hitai.pro.

Withdrawing consent to marketing does not prevent us from sending essential service, security, legal or transactional communications relating to Shardfall.

12. Complaints

If you have concerns about how we process your personal data, please contact us first at contact@hitai.pro so that we can investigate your concern.

You also have the right to make a complaint to the Information Commissioner's Office (ICO) if you are in the United Kingdom, or to the relevant data protection supervisory authority in the country where you live or work if applicable.

13. Children's privacy

Shardfall is not intended to collect personal data from children in circumstances where parental or guardian consent is required by applicable law.

If you believe that a child has provided personal data to us without the necessary authorisation, please contact us at contact@hitai.pro so that we can investigate and, where appropriate, delete the information.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including where we change how Shardfall operates, introduce new features, change service providers or need to reflect changes in applicable law.

When we make material changes, we will take reasonable steps to notify users where required. The date at the top of this Privacy Policy indicates when it was most recently updated.

15. Contact us